HOLDEN HAYS

Product Focused Leader based in Phoenix, AZ

My background is in product design, my current focus is leading product marketing and design @emerge, and creator of @fretlings.

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01 / INTRO

WHO AM I?

I'm a designer at heart, taking problems and breaking them down into solvable pieces. I use my powers for business.

Product Leadership

Driving product direction from vision to execution by aligning customer needs, business goals, and cross-functional teams.

01

AI Workflows

Designing practical AI-assisted systems that speed up decisions, reduce manual work, and improve operational outcomes.

02

Go to Market

Shaping positioning, messaging, and launch plans that connect product value to real customer adoption.

03

UX Architecture

Structuring complex experiences into clear, scalable interaction patterns that teams can build and users can trust.

04
02 / Projects

SELECTED WORK

Product Leadership

ProcureOS Pro

Defining a repeatable commercial model in a historically one-off, sales-led motion.

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01
Visual System

Freight UI

Updating a fragmented visual system to be AI ready.

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02
AI Workflows

AI Agent Workflows

Building autonomous GTM workflows that segment, message, learn, and convert with minimal manual overhead.

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03
AI Product Strategy

Freight Spend Optimization

Developing AI driven products to save customers millions in freight spend.

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04
Workflow Optimization

Inventory & Part Management

Streamlining the most time inefficient part of a technician's workflow.

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05
03 / Colophon

LET'S BUILD SOMETHING USEFUL.

I lead products from early signal to shipped experience — blending product leadership, AI workflows, go-to-market thinking, and UX architecture.

Now

  • Leading product marketing + design at Emerge
  • Building and shipping Fretlings

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Designed with intention. Built with precision.