Group Lead Product Designer
2022-Present
Emerge • Logistics & Analysis
Managed teams of designers working on a variety of different investment areas. Established new UI system and facilitated development in componetizing Figma libraries to consolidate applications. Worked directly with leadership teams and stakeholders to build value driven features. Implemented new tracking and reporting tools to gauge customer sentiment and engagement. Was instrumental in increasing platform revenue with work on key features for large customers. Revamped onboarding UX and signup processes reducing support calls and fake accounts. Built Figma library for use by marketing department to replace paid contractors and digital asset management tools.
Head of Product
2021-2022
Fullbay • Repair Management & Billing
Analyzed product data to guide product roadmap decisions. Designed SOP and other process documents. Managed a team of product managers and interface designers. Was instrumental in achieving over 150% YOY revenue growth by focusing product efforts on key areas of growth.
Product Designer
2019-2021
Fullbay • Repair Management & Billing
Reported directly to CEO in creating new product experiences. Had a hand in the full product lifecycle including gathering customer feedback, ideation, writing user stories, and coordinating with developers and support staff. Increased non-core ARR with new feature sets by 24%.
Lead Designer
2018-2019
Hypur • Payments and Compliance
Used design thinking to create user experience strategies. Developed UI kits and interactions for redesign of the Hypur Platform including payment processing, CRM, document management, and analytic modules. Analyzed and quantified hundreds of user feedback submissions to improve customer acquisition with changes to on-boarding UX seeing an overall increase in consumer sign-up by over 350% in one year. Oversaw or created all creative assets used by marketing department. Introduced new visual styles with updated iconography, design language and illustrations. Launched new website seeing an over 20% increase in lead goal conversion in just 6 months. Conceptualized and executed all motion graphic and video content used in training and marketing materials.
Patient Experience Designer
2017-2018
Synexus • Health & Clinical Trials
Used research and testing to lead whole new UX strategy for patient acquisition through improved on-boarding and a new application which increased initial study visits by almost 30%. Worked closely with business development team to balance MVP and user centered design to hit KPIs. Developed patient engagement strategies through user flows and email drip campaigns. Managed junior designers.
Graphic Designer
2016-2017
Synexus • Health & Clinical Trials
Created assets for marketing materials and patient acquisition campaigns. Interfaced with clients to work with their brand guidelines in generating graphic materials. Improved average YOY advertising response rate by 28% with newly updated marking materials. Managed website and user experience to increase research study enrollment. Oversaw junior designers, delegating and delivering feedback to improve team. Worked closely with all areas of the business to ensure brand standards were being adhered to.
Creative Trainer
2014-2016
Apple inc. • Consumer Electronics & Training
Trained customers in using advanced creative software. Developed a unique perspective on UX/UI through interacting with customers and receiving feedback on iOS and Mac OS software on a daily basis. Consistently achieved high customer satisfaction ratings.
Technical Support
2012-2014
Apple inc. • Consumer Electronics & Training
Provided technical support for hardware and software of the full range of Apple products. Used time management to multi-task multiple appointments at a time while still achieving high NPS scores.
Sales Associate
2011-2012
Apple inc. • Consumer Electronics & Training
Educated customers on features of Apple products to empower customers to make purchasing decisions.
